Laalten Mobile at m.laalten.com is a battery and bandwidth saving search for your phone that is powered by a lightweight Google Custom Search engine. Black is green with our energy saving search that delivers normal organic search results directly from Google. Any smartphone or desktop browser can benefit while searching, whether it's saving power or reducing network data usage. AMOLED display based phones have the greatest savings with some displays using many times less power showing black instead of white! [4DSystems]

Google in black looks cooler and is easier on the eyes all while giving you a longer battery life reducing how often you have to recharge your phone. We encourage you to set our basic black search engine as your default home page. Doing this will ensure every time your browser loads you will be saving energy and bandwidth! It's another easy way to conserve, just use m.laalten.com to Google greener and help save energy one search at a time.

      

Black Is Better

Most display technologies consume more power displaying the color white than the color black. For most screen types the brightness is proportional to battery use and displaying all white backgrounds draws more power as it is an energy intensive color.

OLED (eg: AMOLED), CRT and Plasma type displays almost always have significant power savings displaying black instead of white. For any given screen technology the power savings can vary depending on the exact technology used and how it's made.

AMOLED displays are often the leading choice for thin screen technology in mobile phones and look very similar to the more traditional LCD displays. OLED's have become very popular for both cell phones and computer monitors over the past few years over the older LCD technology. An inactive OLED display element produces no light and consumes no power when displaying black as it has no backlight [AMOLED]. When showing white however, OLED screens must consume much more power. "An OLED will consume around 40% of the power of an LCD displaying an image which is primarily black… AMOLED can use over three times as much power to display an image with a white background such as a document or website." [OLED]

There are some LCD screens that have no difference and some that save power, such as LED backlit LCD's. In general though, screens typically save power or are neutral in consumption. It is extremely rare for any display to consume significantly more power displaying black.

A leading expert in green computing calculated that a "Black Google Would Save 750 Megawatt-hours a Year" [EI]. The expert claims that a black version of the Google search engine would save an enormous amount of energy due to the popularity of Google. Another study about "Energy Use and Power Levels in New Monitors and Personal Computers", carried out by the Environmental Energy Technologies division of the University of California (Berkley), concluded that it requires more power to display a white screen than a black screen [GOV]. When comparing CRT and LCD monitors, measured energy savings are higher on CRT monitors. Still, both types of screens benefit from the usage of a darker screen, including using our mobile black Google search engine.

Less Data Saves Money

Reduce your data plan costs! Bandwidth is saved by delivering small compressed pages with only the things you need to perform your search and only the classic Google text based results to reduce your network data usage. Our home page does not contain JavaScript or large graphic images so your bandwidth and power usage stays very low. It's no contest when comparing data transfer sizes per page of m.laalten.com and Google. When comparing the size of the intro page plus the results of a basic query for the word 'energy', Google's default mobile page is 3 times larger and Google's classic page is 5 times larger! [WSO].

Reduce Eye Strain

Setting Laalten Mobile as your startup home page minimizes computer eye strain and looks cooler! Eye strain is often caused by excessively bright light. By minimizing the exposure to bright lights our black Google search engine will help you reduce eye fatigue. Information and facts about the screen influence can be found by reading the U.S. National Library of Medicine study [GOV].

Please feel free to share or publish information and facts about m.laalten.com, our mobile battery and bandwidth energy saving search engine. The more people who know, the more we can save energy and the environment together! Every little bit helps and raises awareness for what is really important. Please contact us if you have any further questions or comments!